and conduct our own field studies on all products before they are officially released. At Premier Nutrition, we are focused on "maximizing your animal’s genetic potential with science based nutrition". We don’t sell someone’s name, we only offer technically advanced products that are formulated to optimize genetic potential.
 
All this scientific know-how is here in Premier’s new formula FRESH AIRe. FRESH AIRe offers a simple solution to help your show goats and lambs stay healthy and breathe right, no matter what type of stress you place on them. Working with our manufacturing partner, we’ve searched and found the highest quality ingredients available and combined them into one precise formula. This is where our extensive research and scientists come into play. Premier Nutrition makes sure you have the right amount of everything from proteins, carbohydrates, wheat germ products, Glutamic acid, Omega fatty acids, Vitamin E, Magnesium, Potassium, Aspartic acid, and powerful digestive aids to help get the most out of your show goat or lamb project.

The first part of the FRESH AIRe formula centers around Wheat Germ Technology. Wheat germ products have received much attention over the past year due to their potential ability to help animals better utilize oxygen by aiding in the overall respiratory system’s health. Clinical studies have suggested the natural compounds in wheat germ products can potentially help in oxygen utilization during exercise and also aid in the glycogen storage in your animal’s muscles.

To further combat stress we’ve added three additional key ingredients. Clinical research demonstrates when these three are added together in specific amounts, they get into the blood and travel to the cells of the body where the nutrients penetrate the cell wall and enter directly into the cell’s energy cycle. Two of these products are minerals, Potassium and Magnesium, and one is an amino acid, Aspartic acid. Their metabolic functions are listed below:

Magnesium – Most of the magnesium contained in the body is located in muscle and soft tissue, 1% is in extra cellular fluids, and the remainder in the skeleton. Magnesium is essential for all biosynthetic processes including carbohydrate use, energy -dependent membrane transport processes, and the transmission of genetic code. More than 300 enzymes (of a total 1,500) are known to be activated by magnesium.

Potassium – is the principal intracellular cation with a concentration inside the cell 30 times more than in the extra cellular water. This small extra cellular quantity is very important to the transmission of nerve impulses, and the control of skeletal muscle contraction.

Aspartic Acid – this is a non-essential amino acid synthesized in the body from the amino acid glutamate and vitamin B₆ as a cofactor. It has an important function in the urea cycle (the body’s method of ammonia release). Aspartic acid can also enter the energy producing TCA cycle. Research has demonstrated that aspartic acid can potentially stimulate the immune system and may protect against free radical formation. Wheat germ products are known to contain high levels of aspartic acid.

FRESH AIRe is the first product to offer these three ingredients in such a combination to the livestock show industry.

Another key amino acid included in FRESH AIRe is L-Glutamine. It is the most abundant amino acid in an animal’s body. L-Glutamine has been used in hospitals for years to speed recovery and maintain muscle mass in cases of medical distress, and has been recently embraced as a supplement for athletic animals. Because the animals muscle cells suck up so much glutamine, FRESH AIRe has been fortified with the highest quality of L-Glutamine (human grade material) possible to help your animals improve their glutamine muscle reserves. As a result, research has demonstrated that water and glycogen stores are often enhanced, potentially producing what some call a "cell-volumizing" effect.

Based on L-Glutamine’s metabolic role, the best time to offer it to any animal is when the animal’s body is particularly hard-hit or stressed, which is why FRESH AIRe was designed. Examples are after exercising an animal, hauling, holding, during extreme temperature changes, and/or any other times of distress.

Another key ingredient in FRESH AIRe is Vitamin E. The benefits of Vitamin E have been greatly emphasized due to its critical role in many biological functions. Vitamin E is known to provide the first line of defense in protecting the integrity of body organs, tissues, and cell membranes from damage caused by biological oxidations (STRESS). In other words, Vitamin E acts as a free radical scavenger by preventing highly unstable free radicals from attacking the polyunsaturated fatty acids of cell membranes. This helps allow the animals to stay healthy and clicking on all cylinders including maintaining or supporting muscle mass growth. Additionally, we only use the Natural d-alpha-tocopherol in FRESH AIRe since research has demonstrated its bioavailability (available for use by the animals body) to be approximately 2:1 when compared to synthetic vitamin E.

FRESH AIRE also contains Brewer’s yeast, known as saccharomyces cerevisiae. Brewer’s yeast provides a ready, dependable, and natural food source of high quality proteins, mineral and vitamins. Brewer’s yeast is one of the best natural sources of B vitamins (including Thiamine, Roboflavin, Niacin, Pyridoxine, Pantothenic Acid, Biotin, Choline, Inositol, Folic Acid, and Paraminobenzoic Acid). Each apparently fulfills a vital function in the body, but all work as co-enzymes involved in energy production by converting carbohydrates into glucose to supply the body’s cells with energy

Premier doesn’t stop here. We also have included a natural source of key Omega fatty acids. Omega fatty acids (omega 3 and 6’s) are somewhat new to the animal nutrition world. They are widely used in pet foods but are relatively expensive to use in everyday animal production diets. In our opinion (which is based on scientific research), they are too good to be without. In typical cases these fatty acids are what we call essential fatty acids. One of their main roles is as a structural component of all cell membranes. Research also links EFA’s to improving the action of insulin, and enhancing the oxygen use and energy transformation required to optimize performance. Top nutritionists agree Omega Fatty acids may be anabolic, anti-catabolic, anti-inflammatory, and good for the general health of your show animal.

Rounding out this unique anti-catabolic formula is an ingredient to help support the general health of the animals gut. Premier Nutrition has fortified FRESH AIRe with Poly and Oligosaccharides and Probiotic. Several years of large scale studies in Europe, testing a new product called Fructo-oligosaccharides (FOS), has shown FOS to potentially reduce the incidence and severity of intestinal disorders. This particularly comes in handy when stressing your animals, which is when you tend to see an increase in intestinal disorders such as scouring.

As you can see, FRESH AIRe is not just another product on the market to help the animal breathe better. FRESH AIRe contains numerous scientifically proven ingredients to help animals feel better, thus, maximizing their genetic potential. All of this is offered in one highly palatable product that is cost effective. It’s what you have come to expect from Premier Nutrition.

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